Inside

　　人教版高中英语选修9《Unit 5 Inside advertising》教案

　　教学准备

　　教学目标

　　Teaching aims: (教学目标)

　　1. To comprehend the passage and improve the reading skills.

　　2. To express different views of an argument.

　　3. To learn about how advertisements work and avoid being controlled by ads.

　　教学重难点

　　Important points:(重点、难点)

　　1. Comprehension of the text.

　　2. Knowledge accumulation of advertising.

　　3. Useful words and expressions.

　　教学过程

　　Teaching procedure:(教学过程)

　　I. Warming up

　　Please enjoy a video and some pictures and answer some questions.

　　1. Can you remember the names of any products that were being advertised? If so, why does this ad appeal to you more?

　　2. What are the features(特征) of ads?

　　3. Where can you see ads?

　　设计意图：通过给学生展示一些广告视频和图片，激发学生对广告运作的兴趣，同时激发学生对相关词汇的回忆，从而为学习课文打好铺垫。

　　II. Fast reading

　　1. The purpose of the passage is to __________.

　　A. inform us of the fact that there are many advertisements in or daily life.

　　B. help us understand how ads work and avoid being controlled by them.

　　C. tell us how effective ads are

　　D. show us how effective ads can be made

　　2. Scan the headings of each section and get a general understanding of the text.

　　Sum up the main idea of each section

　　Section I (par...

　　You should spend about 40 minutes on this task.

　　When designing a building, the most important factor is inside use of the building rather than its outside appearance. Do you agree or disagree?

　　You should write at least 250 words. You should use your own ideas of knowledge and experience and support your arguments with examples and relevant evidence.

　　Which is more important, function or appearance? This has always been a hot topic for so many years.

　　As people are becoming more and more practical, they pay great emphasis on functions of things. But when people are satisfied with material life, they have spiritual requirement. And aesthetics is one of their pursuits.

　　The basic requirement of a building is its inside use. No one buys a house that he cannot live in only to appreciate its appearance.

　　As I have said, modern people are practical, so we never do things that cannot benefit us. But with the new techniques and advanced tools, up until now, human beings have no problem to construct a building to satisfy our practical use, thus in this sense, on the basis of usefulness, we have a higher requirement of beautifulness.

　　That’s why our world has become more and more beautiful.

　　But it also depends on different cases...