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2014 in marketing plans, Work on a priority in the past year, i'm a joint efforts, the market development work was crowned with a result, their market shares and profits Contribute to higher performance indicators for the new product line with the red. but in marketing, and there are some problems that need in this year's work to improve and perfect. the marketing department last year in accordance with market developments and achievements of the rival's sale, and sketched the objective
Below 40% to be grazing ： market share of profits reached a new product Contribute to higher x%. income tax on profits Contribute to higher goods to x%. second, support and supplement the work to make up for a year's work, and to better accomplish the objectives, should do well in the following work
( A) unity in thinking and clearly define responsibilities marketing plan on january 4, 10 ～ organization job skill training, the main purpose is to be grazing ： the marketing staff clear in the market strategies, thinking and understanding ; ii let the market Things more from the office of the functions of the free and marketing strategy planning and strategy to develop and market research and development of the basic functions such as posts in consumer demand ; history3 set up for market development, and reduce the need to.
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(B) ( Two )In place marketing, to the market in this year will start the batch and in phases to a Marketing keyIn place, so close to the market, a better finish the job market. the marketing department personnel to perform the following work ： ( 1 ) through comprehensive research and market order and pertinently bring out the market promotion scheme ; ( agent to collect 2 ) competitive price of goods and information, and capture markets consumption demand with the industry development trend of the proposed( Three ) guidance to the standardized construction market and promoting the healthy and steady development ; ( four ) pertinently formulated and the implementation of the product promotion plan for market promotion, and policies for use with the implementation of the verification and found to be communicated promptly. ( five ) on-time and comprehensive publicity and implementation of the company policy to promote a person's capacity ; ( six ) in the market practice and collation Best cases, the method to sum up experience and recommend
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Three . full members and to improve the organization as the business of the marketing staff, obviously is overloaded, in a year later in the work efficiency is, therefore, this year's marketing plan to increase the manning of the following posts ( meet the demand. the marketing schedule ) staff post the name of the members of the main contents of the requirements demand work when the sale of three ~ six Three, the schedule 1 . promote brands corporate brand after years of operation of the market, with a certain competitive advantage and for the swift expansion of our products' market share and to get a product brands development, and we will be in the company's development strategy for the core, from the brand image and product markets construction, location, network marketing four aspects of the planning system brand promotion strategy. the brand image (1 ) ( 2 ) product is passed down if Competitive price. for example, our "apple" brand positioning is the top end of the consumers, on the price must be able to demonstrate its distinctive "identity" ; "apple" brand positioning is the needs of wage earners in the price to more than the same price advantage.
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2 . of sales network sales channels construction is i, too, are we with the other competitors in the competitive advantage and for many years of operation of the market, we have established a line from city to a sales network The second line city, my sales a terminal have increasingly can't meet the needs and improved from three to the countryside to cities Dense the sales network in the marketing department this year will be the main objectives.
Three . marketing ( one) actively using internal promotion and recruitment web site of the enterprises and brand. ( two ) in the national expertise in newspapers and magazines and tv media published advertisements and soft, the expansion of brand recognition. ( three ) an active part in major industry sectors of national conferences, exhibitions, social commonweal activities and as dealers organised various forms of lectures, to promote products such meetings and publicity to show the company and products.
Four, progress in the marketing department for the work of the content of the work schedule 1 as follows. specific . the first quarter of the work of the first quarter of the work schedule. one ： sure this year's publicity strategy: two ： with the market work out a plan of action for three ： satisfy the market and customers records building four ： put up at the conference completed six ： ago the design plan seven ： planning to launch the activities of the prizes
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Seven ： planning to launch the activities of the prizes. The second quarterly progress Second: one ： planning to launch promotion activities.
The second quarter ; series of promotional activities carried out two
Three . the third quarter of our work on september one july and august work ： the publicity plans for the implementation of two ： pop up and strengthening propaganda and three ： summer marketing activities in the fourth quarter to four . progress of work on october one november december ： two promotion for the implementation of two calendar ： and yearbooks and issued three ： the completion of the target market ago advertising efforts of the work done in four ： summary
The above are my plans. thank you in 2014in marketing
Lingda
2011 in january 3
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