澳大利亚格里菲斯大学优势专业中英文介绍

2011-03-04 11:22:13 admin 澳大利亚中英文
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酒店管理Hotel Management

Bachelor of Business (Hotel, Tourism, Event, Real Estate and Property, Sport) 商务本科

program Code: Nathan校区---1289; Gold Coast 校区---1290

全日制三年本科

入学要求: 雅思6.0, 单科不低于5.5; GPA:3.3

该课程旨在使学生获得良好的商业管理知识和技能,满足当前旅游、休闲、运动、会议管理及相关机构专业人员的专业需求。该课程还将帮助学生融会当前旅游、休闲、运动、会议管理和相关机构的专业知识,使其接受各种挑战。学生将系统学习四门核心课程,通过学习,可以使拥有不同专业背景的人员进一步掌握如下领域的核心知识和技能:营销、战略管理、人力资源管理、财务管理。

Bachelor of Business (Event Management)

Event management is central to Australian culture and has become big business with events such as the grand prix, super car races, triathlons, cultural presentations, music festivals, rock concerts or carnivals as well as trade shows, conventions, fund-raisers and awards ceremonies. Consequently, more and more qualified people are being sought to manage and promote these events.

This degree equips you with professional leadership and business management skills combined with specialist knowledge of the event management industry. However, it is not all theory. Through this degree you will have the opportunity to complete either the work-integrated learning practicum as part of your study or 250 hours of relevant industry experience.

The Griffith Business School has placed students in internships with the Lexmark Indy 300, V8 Supercars, Surfing Queensland and the Brisbane Lions. Such experiences enable you to see first-hand what things will be like when you are a full-time professional.

Bachelor of Business (Hotel Management)

The hotel industry is a major component of the local, national and international economies providing employment for many millions of people worldwide. Every hotel is an individual business unit and the responsibility for ensuring that the hotel operates smoothly falls to general and specialist hotel managers who understand all areas of its operations including staff management, stock control, entertainment, marketing and finance.

This program provides understanding of the theoretical and applied need for working in this industry. You will also have the opportunity to complete either the work-integrated learning practicum as part of your study or 250 hours of relevant industry experience that will ensure you graduate fully attuned to the culture, service and competitive aspects of hotel corporations. You will receive a thorough education in hotel management underpinned by integrated core business courses.

Bachelor of Business (International Tourism and Hotel Management)

This specialised degree was established to equip people to meet the demands of Australia's rapidly growing international tourism and hotel management industries which are not only among Australia's most important but also the most varied.

These industries include international hotel and resort groups, travel agents, tour operators and attractions, destination related elements such as marketing and economic development organisations operating at local, state, national government and international levels. Also included are property development, airlines and theme parks. Consequently, the career choices available to you are wide and varied.

As part of the degree you will have the opportunity to complete either the work-integrated learning practicum or 250 hours of relevant industry experience. The Griffith Business School has placed students in internships with Tourism Australia, Gold Coast Tourism, the Lexmark Indy 300, V8 Supercars, Surfing Queensland, the Brisbane Lions and some of Queensland's top hotels.

Bachelor of Business (Real Estate and Property Development)

The property industry is an essential industry for the Australian economy and residents. Each week billions of dollars of property is marketed within Australia, demonstrating the scope and size of this industry sector. Within Australia demand for residential housing outstrips supply providing competition and investment opportunities for astute investors. The multi-faceted industry also provides employment, investment opportunities and development potential.

People with educational qualifications that provide necessary skills and experience are needed around the country. In demand are graduates who are able to combine professional leadership with business management skills designed for the property industry - two core areas which influenced the design of this specialised business program.

This degree will develop your specialised financial, management and industry skills to prepare you for a career in property development, management and real estate. It will give you the opportunity to complete either the work-integrated learning practicum as part of your study or 250 hours of relevant industry experience. Students will also benefit from the expertise of Real Estate Institute of Queensland and the Urban Development Institute of Australia who contribute to aspects of the curriculum.

Bachelor of Business (Sport Management)

Some people say that Australian life revolves around sport whether it is one of the football codes, swimming, basketball, hockey, track and field, golf, surfing, cricket or netball. You name it - we are probably interested in it.

Sport has always been a central feature of the social and cultural aspects of life in Australia and given our interest in it, sport management has become big business.

If you are interested in sport (and face it) you probably are - a career in sport management might be just for you. Do not think you have to be a sporting star to succeed in sport management - some of the best managers in sport never played a game of anything in their life. What you need is specialist knowledge of the industry backed up by a sound grounding in business skills.

You will get all that and more through this degree's sport management and business courses which are supplemented by either the work-integrated learning practicum or 250 hours of relevant industry experience. The result is that you will graduate with all the skills necessary to succeed in sports management - all you have to do then is give 110%!

Bachelor of Business (Sustainable Tourism Management)

The tourism industry is one of Australia's most important industries and is said to be the fastest growing. The industry caters for hundreds of thousands of overseas visitors every year who want to see one of the world's last frontiers. This is more than matched by the number of Australians who travel around their own country to see the attractions they have heard about all their life.

Tourism is not just about moving people from one place to another and making sure their travel, accommodation and tours are booked. Travel agents and tour operators do play a major role in tourism but the industry also extends to tourism planning, marketing and promotion and economic development organisations which operate from local to national and international levels. It also covers specialised sectors such as the wine industry, cultural tourism and ecotourism.

This program will give you a thorough education in tourism management underpinned by integrated core business courses developed further through study of your selected areas of specialisation. All courses emphasise the generic skills, specialist knowledge and understanding required to operate effectively within each sphere of the tourism industry.

Master of Business 商务硕士

入学要求:雅思 6.5, 单科不低于6.0; 7.0分制中至少有4.0

该课程旨在使学生获得良好的商业管理知识和技能,满足当前旅游、休闲、运动、会议管理及相关机构专业人员的专业需求。该

课程还将帮助学生融会当前旅游、休闲、运动、会议管理和相关机构的专业知识,使其接受各种挑战。学生将系统学习四门核心课程,通过学习,可以使拥有不同专业背景的人员进一步掌握如下领域的核心知识和技能:营销、战略管理、人力资源管理、财务管理。每位学生须修满80学分方可毕业。

The Master of Business program aims to provide students with sound business management knowledge and skills necessary to meet the current challenges facing professionals working in tourism, hospitality, sport and event management and similar organisations.

This program will assist students to contextualise and relate knowledge to the current challenges facing professionals working in tourism, hospitality, sport and event management and similar organisations. Students will undertake a set of four core courses which will enable graduates from relevant disciplinary backgrounds to further develop core knowledge and skills in the following areas:

Marketing

Strategic Management

Managing People

Managing Financial Resources

Following the core courses, students will undertake four discipline-specific courses in the following areas:

International Tourism and Hospitality

Event Management

Sport Management

Each of these specialisations will enable students to gain the necessary specialist knowledge required for professional careers.

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