广告学专业 Advertising

1.申请条件

.TOEFL 600/100(iBT)

.GRE：需要GRE成绩

.GPA: 3.0 Above

.申请时间：12月--3月，依不同学校而定

2.Sub-field 次领域

一般来说，分三个领域：

.Management Track: The management track will prepare students for careers in account management, media, account planning, or advertising research.

.Creative Track: The creative track will prepare students for careers in art direction or copywriting.

.Thesis Track: The thesis track will prepare students for careers in marketing research or education.

3.主要课程内容

综合基础课程：Advertising and Society，Writing for Media Professionals，Principles and Practices of Advertising，Advertising Campaigns 以下是任一方向的课程

.管理方向(Management track concentration courses)：Account Planning;Interactive Marketing Communication;Advertising Media Planning and Buying ;Contemporary Mass Communication;Communication Theory;Ad Management; Communication Research;Problem Solving in Advertising

.创造方向(Creative track concentration courses): Creating Broadcast Advertising;Contemporary Mass Communication;Ad Copy & Design (first semester);Advanced Art Direction;Advanced Copywriting;Portfolio Development I (second semester); Portfolio Development II (third semester)

.研究方向(Thesis track concentration courses)：Contemporary Mass Communication;Communication Theory; Advertising Management;Communication Research; Advanced Communication Research for Thesis Track; Thesis Research for Thesis Track

4.修业时间或学分

一般需要30多个学分

5.相关证照考试

随着商品经济的发展，社会商品的日益丰富使得商品之间的竞争越来越激烈。而在信息化不断发展的今天，广告设计在商品的流通过程中往往起着决定性作用。正如美国历史学家大卫.波特曾指出："现在广告的社会影响力可以与具有悠久传统的教学及学校相匹敌。广告主宰着宣传工具，他在公众标准形成中起着巨大作用。"越来越多的企业认识到，有了好的商品远远不够，还需要优秀的广告才能更好的产生效益，广告设计员这一职业的前景将更见辉煌--"不当总统就做广告人"。据中华英才网提供的数据也显示，广告行业的人才需求已经登上了英才需求指数排行的第二位，可以看出广告设计专业的人才需求呈现出旺盛的态势。

职业前景：

广告设计人员，企划人员，美术指导，，广告客户经理，广告销售策划，资深写得可以做到广告创意总监等。

就业市场：

广告代理公司，传媒业，或者组织机构的市场策划，研究机构等。