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美国广告学专业都学哪些课程

美国广告学专业 美国广告学专业课程

  美国广告学专业课程设置侧重点:广告文案写作,广告设计,客户管理等。美国广告学主要课程学习方向及内容有:综合基础课程:Advertising and Society,Writing for Media Professionals,Principles and Practices of Advertising,Advertising Campaigns,今天出国留学小编就给大家介绍美国广告学专业都学哪些课程,如果对这个话题感兴趣的话,欢迎点击出国留学网。

  美国广告学专业都学哪些课程

  美国广告学专业课程设置侧重点:广告文案写作,广告设计,客户管理等。美国广告学主要课程学习方向及内容有:

  综合基础课程:Advertising and Society,Writing for Media Professionals,Principles and Practices of Advertising,Advertising Campaigns 以下是任一方向的课程:

  管理方向(Management track concentration courses):

  Account Planning;Interactive Marketing Communication;Advertising Media Planning and Buying ;Contemporary Mass Communication;Communication Theory;Ad Management; Communication Research;Problem Solving in Advertising

  创造方向(Creative track concentration courses): Creating Broadcast Advertising;Contemporary Mass Communication;Ad Copy & Design (first semester);Advanced Art Direction;Advanced Copywriting;Portfolio Development I (second semester); Portfolio Development II (third semester)

  研究方向(Thesis track concentration courses):

  Contemporary Mass Communication;Communication Theory; Advertising Management;Communication Research;

  Advanced Communication Research for Thesis Track; Thesis Research for Thesis Track

  美国广告学分支专业:

  Management Track: The management track will prepare students for careers in account management, media, account planning, or advertising research.

  Creative Track: The creative track w...

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